In an attempt to counter his image as a professional douche bag, Mr. West "got into the Christmas spirit by making a surprise appearance at the Los Angeles Mission Saturday (Dec. 26). The Grammy winner, alongside longtime girlfriend Amber Rose, joined other volunteers and served lunch to the homeless, who greeted the Chicago native and took pictures. 'It's just important [to give back] when you're very blessed.'" (1).
"West showed up ready to work. He went straight for the kitchen, put on a apron and got on serving duty."
What Mr. West did not do, however, was go straight for his wallet to donate a tiny fraction of his fortune to the very organization that has to raise money to feed this segment of the population (2).